Verizon Cranks Up Droid Hype Machine

Verizon Wireless will open many of its 2,000 retail stores early on Friday for first day sales of the Droid smartphone, adding to the marketing hype already begun for the Android 2.0 device from Motorola Inc.

Some stores will open at 7 a.m. and others at 8 a.m. A list of stores is available on Verizon's Web site although the site doesn't say which will open earlier and advises calling the store in advance to be sure. The QWERTY keyboard slider device sells for $200 after a rebate and a new two-year contract.

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