First Look: Windows Media Player 11 and MTV Urge
Microsoft's streamlined media player and MTV's integrated music service impress in our first tests.Eric Dahl, PC World
Microsoft is putting a new face on Windows Media Player, with the application's biggest overhaul in years. The company announced a beta version of the new player this morning, featuring a cleaner, Vista-like interface; integration with a new digital music store from MTV; and improved handling of large libraries and album art.
I've been playing around with the beta of Windows Media Player 11 for a while now, and the app's streamlined look and improved performance have proved quite impressive. MTV's new Urge music service (see "MTV Does Digital Music") is deeply integrated with the player, letting you manage music downloads and subscription tracks in one interface.
Early adopters can download the player here, with the integrated Urge service. Here's a rundown of the highlights in WMP 11 and Urge.
WMP Goes to 11

WMP 11 focuses on using the center pane and search boxes for navigation. The endless drop-downs of the old Artist/Album view are gone.
The first thing you'll notice about the new Windows Media Player is how streamlined the interface is. Microsoft went for a much less cluttered look with this revision, playing off some of its design goals for Windows Vista, and I certainly like the result.
Instant Search is the star of Media Player 11. Even when dealing with large libraries, the search feature is amazingly fast, updating as you type each letter of your search query to help you quickly drill down through your music collection to find exactly the song, artist, or album you want. The speed of the search function helps make it a primary tool for navigating your media library, allowing Microsoft to streamline Media Player's interface further and to focus on a clean, engaging look.
The collapsing and expanding artist/album view is gone from the left pane, in favor of a navigation approach that focuses on search and on the center of the player window. Album art assumes much greater significance in this new approach. When you have numerous albums from a single artist, WMP displays stacked images of CD covers in its Artist view to give you another visual cue when you're navigating your collection.
WMP 11 uses Advanced Audio Fingerprinting--based on the waveform of the song itself, rather than whatever fragmentary metadata already exists in the file--to match the music in your collection with proper metadata (track numbers, album name, year of production, and so on) and album art. This helps correctly identify different versions of songs that appear on multiple albums. Media Player will automatically grab this information in the background, or you can elect to have it update your library all at once by choosing "Apply Media Information Changes" from the newly simplified Library menu.
Each of the main menu buttons in WMP 11 displays only the most critical menu choices, in a touch similar to Microsoft's interface design for Vista. The Rip menu, for example lets you change critical settings such as format and bit rate with just a few clicks, while hiding settings you change less frequently (like file-naming convention and the location you're ripping to) in a more traditional "More Options..." dialog box.
A couple of other nice touches: Media Player 11 features a universal back button that lets you retrace your steps whether you're browsing a subscription service or your own library, and a handy drop-down menu lets you manage other types of media in your collection. And WMP 11 will still collapse into a tiny window with just play controls if you reduce the window to small enough size.
Under the Hood Enhancements
Once you get past WMP 11's interface overhaul, you'll find some improvements to the syncing and burning features of Media Player.
You can choose what to sync or burn by dragging albums, artists, playlists, or tracks to the hideable right pane in the player, where a handy icon and meter show you which device you're transferring songs to and how much space you'll have left when you're done. WMP 11 will automatically spread tracks over multiple discs if you're trying to burn more tracks than will fit.
Reverse syncing and multiple PC syncing features aid you in archiving voice or FM recordings from an MP3 player or in keeping a consistent collection on multiple PCs.
Microsoft Windows Media Player 11
A streamlined interface, superfast search, and integration with MTV's music store take Windows Media Player to the next level. Free downloadMTV Does Digital Music
While Microsoft has done some impressive work improving Media Player's interface, the company's real coup involves its integration of MTV's Urge music store into the player. While the specs for MTV's music store are fairly standard--a library of around 2 million tracks, 99-cent downloads of 192-kbps WMA files, and an unlimited download subscription model that lets you sync tracks to a portable player for $14.95 per month--MTV's strength as a music brand is unmatched.

Ozzy's on the VH1-page? Does anyone else remember when VH-1 was pretty much the Mariah Carey and Celine Dion network?
MTV plans plenty of Urge tie-ins with its programming, including channel-specific landing pages for VH-1, CMT, and several popular MTV shows. Most such pages come equipped with custom-programmed playlists that recommend music specific to the channel or show you're looking at.

Well-known music bloggers program Urge's Informer feature.
But Urge will feature lots of different sources for music recommendations. For the Informer section of the service, MTV has recruited well-known music bloggers to produce custom playlists in their genres. Future updates of the service should allow users like you and me to start our own music blogs through Urge, recommend songs to friends, and write reviews of tracks or albums we like.
If you'd prefer simply to browse for music by genre, Urge has that covered in a couple interesting ways. Of course, it has the standard genre-based landing pages, but Urge's integration with WMP 11 allows for even more-powerful navigation. By clicking through menu options, you can quickly browse to the most popular tracks in whatever subgenre you like. If you've subscribed to the unlimited downloads service, you can easily grab those tracks as a playlist and move them to your PC or to a portable player.

Browsing through tracks on the Urge service is remarkably similar to browsing through a local music library. The service even recognizes which tracks you've already ripped or downloaded.
Thanks to that same integration, browsing through the tracks on Urge can feel just like browsing the tracks in your local music library. The same Instant Search function that works with your music library works in Urge, too, and it's almost as fast (though you have to search your local library and Urge offerings separately).
(In case you're wondering, Urge ships its main track listing over as a hefty XML file when you first download the player. Once that's downloaded, you'll receive small updates in the background every time you log in to the service.)
Currently, MTV is calling Urge a beta product, with more community features planned for later in the year. It's one of those Google-type betas, though: The beta that will be available to grab on Wednesday is a fairly finished product. The results so far are fairly impressive, though it remains to be seen whether even MTV can sway a significant portion of the iPod-buying masses over to a service that won't work with their MP3 player of choice.
