Ads & Visitor Tracking
Information from About Guides and partners relating to Ads & Visitor Tracking
Mobile Ads Proliferate Despite Concerns
(News) Mobile advertising is growing fast and maturing despite questions and issues with its use, industry participants say.
(News) Mobile advertising is growing fast and maturing despite questions and issues with its use, industry participants say.
Google launches hosted ad management service
(News) Google launched a free hosted service on Thursday that helps Web site publishers sell advertising faster and fill unsold slots on their sites.
(News) Google launched a free hosted service on Thursday that helps Web site publishers sell advertising faster and fill unsold slots on their sites.
Microsoft to measure 'engagement' with online ads
(News) Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.
(News) Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.
YuMe to use Google InVideo overlay ads in videos
(News) Digital video advertising expert YuMe plans to use Google's InVideo overlay ads in Internet videos as part of the services it offers to customers.
(News) Digital video advertising expert YuMe plans to use Google's InVideo overlay ads in Internet videos as part of the services it offers to customers.
Four US newspaper companies form online ad partnership
(News) Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.
(News) Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.
Microsoft partners to deliver ads on shopping carts
(News) A partnership unveiled this week between Microsoft, MediaCart Holdings and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
(News) A partnership unveiled this week between Microsoft, MediaCart Holdings and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
CNBC Hires Microsoft to Supply Ads
(News) Move over, Google; Microsoft will provide display and contextual ads for the media's U.S. site.
(News) Move over, Google; Microsoft will provide display and contextual ads for the media's U.S. site.
MSN Puts Ads on Mobile Phones
(News) Microsoft now displays advertisements to mobile users of its U.S. MSN site.
(News) Microsoft now displays advertisements to mobile users of its U.S. MSN site.
Yahoo, Adobe Team to Put Online Ads in PDFs
(News) Dyanamic, context-generated ads could appear soon on PDF files posted online.
(News) Dyanamic, context-generated ads could appear soon on PDF files posted online.
Yahoo and Adobe Team Up to Put Online Ads in PDFs
(News) Yahoo and Adobe open an new frontier in online advertising by allowing publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail.
(News) Yahoo and Adobe open an new frontier in online advertising by allowing publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail.
The Top 10 Most Annoying, Frustrating, Irritating, and Sinister Online Ads
(News) They're well beyond bells and whistles: Advertisers are flashing, honking, slithering, and sometimes delivering malware to get your attention.
(News) They're well beyond bells and whistles: Advertisers are flashing, honking, slithering, and sometimes delivering malware to get your attention.
MySpace launches self-serve ad service
(News) MySpace plans to launch a self-serve advertising service targeted to small-business owners, musicians, politicians and others looking to reach MySpace users, the social-networking site announced Monday.
(News) MySpace plans to launch a self-serve advertising service targeted to small-business owners, musicians, politicians and others looking to reach MySpace users, the social-networking site announced Monday.
Porn typosquatter fined again by FTC
(News) A so-called typosquatter who served pornographic advertisements on domains such as Bobthebiulder.com and teltubbies.com has been fined again by the U.S. Federal Trade Commission.
(News) A so-called typosquatter who served pornographic advertisements on domains such as Bobthebiulder.com and teltubbies.com has been fined again by the U.S. Federal Trade Commission.
Google delivers ad-supported video clips via AdSense
(News) Web publishers that participate in Google Inc.'s AdSense ad distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video sharing site.
(News) Web publishers that participate in Google Inc.'s AdSense ad distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video sharing site.
Merchants say eBay ad programs drive buyers away
(News) EBay Inc. has significantly boosted its advertising revenue since last year, but some sellers worry that the company's efforts in this area are driving potential buyers away from the online marketplace.
(News) EBay Inc. has significantly boosted its advertising revenue since last year, but some sellers worry that the company's efforts in this area are driving potential buyers away from the online marketplace.
U.S. Net ad spending close to $10B in 2007's first half
(News) The growth in online ad spending on U.S. Web sites slowed in the first half of 2007, compared with the same period last year, but the market is still experiencing a boom, according to the Interactive Advertising Bureau (IAB).
(News) The growth in online ad spending on U.S. Web sites slowed in the first half of 2007, compared with the same period last year, but the market is still experiencing a boom, according to the Interactive Advertising Bureau (IAB).
DoubleClick launches mobile ad platform
(News) DoubleClick Inc. is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google Inc.'s attempt to buy it will pass muster with regulators.
(News) DoubleClick Inc. is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google Inc.'s attempt to buy it will pass muster with regulators.
Mobile advertising prepares for takeoff
(News) Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., finally making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group Inc.
(News) Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., finally making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group Inc.
Yahoo to sell ads for social network Bebo
(News) Yahoo Inc. will sell display advertising for Bebo Inc., the first such deal Yahoo has secured with a social networking site, the companies said on Wednesday.
(News) Yahoo Inc. will sell display advertising for Bebo Inc., the first such deal Yahoo has secured with a social networking site, the companies said on Wednesday.
Google in, Yahoo out for CNN.com text ads
(News) Google Inc. has become the exclusive provider of pay-per-click text ads on CNN.com, one of the most visited news Web sites in the world, displacing rival Yahoo Inc.
(News) Google Inc. has become the exclusive provider of pay-per-click text ads on CNN.com, one of the most visited news Web sites in the world, displacing rival Yahoo Inc.
Affiliate Marketing: Make Money From Your Blog
(Reviews) PopShops service makes it easy to market products related to your content.
(Reviews) PopShops service makes it easy to market products related to your content.
YouTube fans rant, threaten to leave over new ads
(News) YouTube might need to rethink their new InVideo advertising scheme based on initial feedback to the popular video sharing Web site.
(News) YouTube might need to rethink their new InVideo advertising scheme based on initial feedback to the popular video sharing Web site.
Pop-up ads: Coming to a mobile phone near you?
(News) Google Inc., Microsoft Corp., Yahoo Inc., AOL LLC and other online giants have all said they hope to take advantage of what they see as great potential in mobile advertising. But some startups say that those companies are looking at delivering the ads the wrong way.
(News) Google Inc., Microsoft Corp., Yahoo Inc., AOL LLC and other online giants have all said they hope to take advantage of what they see as great potential in mobile advertising. But some startups say that those companies are looking at delivering the ads the wrong way.
US FTC to examine targeted advertising
(News) The U.S. Federal Trade Commission will host a two-day forum on targeted advertising in November, following a series of complaints by privacy groups.
(News) The U.S. Federal Trade Commission will host a two-day forum on targeted advertising in November, following a series of complaints by privacy groups.
Microsoft, Digg form advertising agreement
(News) In a deal that boosts Microsoft Corp.'s plan to increase revenue from online advertising, the company will be the exclusive provider of display and contextual advertising on the popular Digg Inc. news site.
(News) In a deal that boosts Microsoft Corp.'s plan to increase revenue from online advertising, the company will be the exclusive provider of display and contextual advertising on the popular Digg Inc. news site.
Google extends newspaper print-ads service
(News) Google Inc. has expanded its Print Ads so that anyone subscribing to its AdWords program can purchase print advertising from a growing network of newspapers.
(News) Google Inc. has expanded its Print Ads so that anyone subscribing to its AdWords program can purchase print advertising from a growing network of newspapers.
EBay to again advertise on Google but at smaller scale
(News) UPDATE: EBay will once again advertise on Google's AdWords, but its spending will be significantly lower; Google and eBay merchants respond.
(News) UPDATE: EBay will once again advertise on Google's AdWords, but its spending will be significantly lower; Google and eBay merchants respond.
After eBay pulls ads, Google cancels offending party
(News) Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
(News) Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
Yahoo buys remainder of Right Media for US$680 million
(News) Yahoo Inc. will buy the remainder of online advertising exchange Right Media Inc. for US$680 million in stock and cash, Yahoo said on Monday.
(News) Yahoo Inc. will buy the remainder of online advertising exchange Right Media Inc. for US$680 million in stock and cash, Yahoo said on Monday.
DoubleClick intros ad exchange system
(News) DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that it expects to launch globally by the end of the year, the company said Wednesday.
(News) DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that it expects to launch globally by the end of the year, the company said Wednesday.
Experts: Online advertising to overtake radio next year
(News) Online advertising is set to overtake radio next year -- beating previous forecasts -- media experts have predicted.
(News) Online advertising is set to overtake radio next year -- beating previous forecasts -- media experts have predicted.
Yahoo launches mobile ad network
(News) Yahoo Inc. launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising.
(News) Yahoo Inc. launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising.
Study: Online advertising fraught with malicious code
(News) Online advertising hosts 80 percent of all instances of malicious code, security experts have warned.
(News) Online advertising hosts 80 percent of all instances of malicious code, security experts have warned.
New tool meters mobile content usage
(News) A new tool to meter usage of mobile phone content could help kick-start the market for mobile advertising.
(News) A new tool to meter usage of mobile phone content could help kick-start the market for mobile advertising.
Mobile search company launches ad network
(News) Seattle's Medio Systems Inc. hopes to win a piece of the promising mobile advertising market -- an emerging market that giants such as Google Inc., Yahoo Inc. and Microsoft Corp. are also chasing -- by focusing on delivering advertisements in mobile search results.
(News) Seattle's Medio Systems Inc. hopes to win a piece of the promising mobile advertising market -- an emerging market that giants such as Google Inc., Yahoo Inc. and Microsoft Corp. are also chasing -- by focusing on delivering advertisements in mobile search results.
Research paper uncovers root of nuisance Web pages
(News) Anyone brave enough to type "cheap tickets" in a search engine can find a plethora of one-page Web sites designed to drive traffic to other Web sites and generate click-through advertising revenue.
(News) Anyone brave enough to type "cheap tickets" in a search engine can find a plethora of one-page Web sites designed to drive traffic to other Web sites and generate click-through advertising revenue.
Online ad spending maintained healthy growth in 2006
(News) Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
(News) Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
Mobile Advertising on the Horizon
(News) Fragmented industry still needs a consistent framework for mobile advertising.
(News) Fragmented industry still needs a consistent framework for mobile advertising.
Watch Out for Online Ads That Watch You
(News) New Web ads respond to your activities--and this has privacy advocates worried.
(News) New Web ads respond to your activities--and this has privacy advocates worried.
Yahoo's Improved Ad Service
(Reviews) The latest version of Yahoo's Sponsored Search simplifies management of pay-per-click advertising.
(Reviews) The latest version of Yahoo's Sponsored Search simplifies management of pay-per-click advertising.
Get More Web Visitors--Naturally
(How To) Attract more visitors to your Web site without paying for search engine advertising.
(How To) Attract more visitors to your Web site without paying for search engine advertising.